The Juiciest Club in New York City
There are places where the city's creative heartbeat is not just a metaphor. Dead Letter No. 9 is one of them.
ISSUE 05 • THE JUICIEST • FEB 2026
There are clubs you go to and forget by Tuesday.
And then there are places that rearrange something inside you - that make you wonder why you ever settled for yelling over a DJ to someone whose name you’ll never remember.
Dead Letter No. 9 is the second kind.
It’s a cocktail lounge, a conversation parlor, and a nightclub - all inside a space on Grand Street in Williamsburg, themed as a decommissioned postal warehouse for undeliverable mail. Dead Letter was created by Roll the Bones Theatre Co., an immersive theater company whose team includes alumni from productions like Sleep No More.
The team asked a question most nightlife people never think to ask:
what if a club was designed for connection first and dancing second?
We hope this video gives you an idea of what Dead Letter’s answer is:
How Dead Letter Number Nine Works
You walk in. You wander.. Then you discover one of the themed rooms. There’s a camper parked under artificial stars, with the sound of crickets - the kind of quiet that makes people say real things. A treehouse with a bunk bed and a CD player where you DJ for whoever’s in the room with you. A porch with a guitar.
There are no icebreaker games. The rooms themselves do the work. The design creates the permission. You sit with strangers and somehow end up sharing things you don’t tell your friends.
This is what creator and director Taylor Myers set out to build with Roll the Bones, his immersive theater company. Scenic designer Claire Karoff and the team layer in details with obsessive care. And then there is all the love from co-creator Michael Ryterband, who hand-glued every single mirror piece onto the disco ball in Cargo. God knows how long it took. The result feels like walking into someone’s memory… or a dream.
Then later the back room opens.
It’s called Cargo, and it runs on a custom, high-fidelity sound system that was designed and tuned in-house.
Now you’re dancing with the people you just met. The DJ (often Anna Collecta, one of the venue’s resident selectors) plays into the early morning.. And the transition - from intimate conversation to communal dancing - is unlike anything else in the city.
This is what going out can feel like.
Why This Is Personal
I grew up traveling around the world with immersive theater. So when a date first brought me to Dead Letter, I couldn’t believe it was real - an immersive theater set, open to anyone, in a club format.
But what amazed me most was how you don’t need actors or prompts. The spaces themselves define people’s behavior.
In the camper room, you’re sitting there talking, and when someone new walks in, everyone just says:
“Hey! Welcome to the camper. Come on in, sit down. Where are you coming from?”
People start role-playing - and the role they play is connection.
On the porch, people from different cultures pick up the guitar and sing songs from wherever they’re from. Everyone sings along. Strangers bond over music they’ve never heard before.
In the treehouse, people flip through the CDs, play their favorites, and explain why this song is special to them. The room turns into a listening session and a life story, all at once.
Every room has artifacts - little details that can become the start of a conversation. In the best tradition of immersive theater, everything is intentional. Everything means something.
And the team? Sarah at the bar. Samir at the door. I see them on Instagram hanging out together after work, before work. It feels like a family. You feel it when you walk in.
I’ve made more new friends there than I can count. Starting a conversation in one of the rooms. Or starting one on the dance floor, then going back to a room to actually talk.
Here’s my question: why isn’t every second club in the world like this? Why don’t more places have creative spaces for conversation?
I don’t have an answer. I think Dead Letter is one of one.
If anyone knows something like this - anywhere in the world - I want to visit it and add it to the Juicy Map. Please let me know! Hit reply or DM me.
The JuicyMeter
The Juicy Times doesn’t write about places because they’re trendy or new. We write about places that meet the standard - places where you leave feeling more connected than when you arrived.
Dead Letter No. 9 is one of the most connection-worthy nightlife experiences we’ve found in New York City. Here’s why:
Joyful: You walk out lighter. The combination of real conversation followed by dancing with those same people creates a kind of joy that most nightlife actively prevents.
Unique: We haven’t experienced anything like this in New York. And we keep hearing from travelers that it’s rare anywhere else. A conversation parlor built by immersive theater people that transitions into a nightclub - this only exists because someone with a very specific creative vision decided to build it.
Intimate: The rooms are designed for two to six people. The lighting is warm. The volume is human. You can hear each other. You can see each other. In a city where most bars optimize for throughput, this place optimizes for depth.
Communal: Strangers become dance partners. The progression from private conversation to shared dance floor creates bonds that feel real. Honestly, the rooms do more than even a shared table.
You-Focused: No VIP sections. No bottle service hierarchy. No scene. The whole place is built around the idea that you - whoever you are, whatever you’re carrying tonight - deserve to be met with presence and curiosity.
The Details
Best for:
A date night that will be talked about for months
Going alone and leaving with new people in your life
Anyone who’s tired of yelling over music and calling it socializing
Creatives, theater people, and anyone who values intentional design
Where: 63 Grand Street, Williamsburg, Brooklyn
Cost: varies by night - many events are free with RSVP before a certain time, with covers often in the $10–$20 range after. Some Sundays are free and open from the afternoon. Always check the event listing.
When to go: most weeks, Thursday through Sunday is when you’ll find the full experience (conversation rooms + Cargo), but programming shifts. Check their IG @no9nyc for the current schedule.
Pro tip: Go early enough for the conversation rooms. If you show up around midnight on a weekend, you’ll have more people - which is great, but intimate moments is what makes this place different from every other club.
The Juiciest
The Juicy Times doesn’t do traditional rankings. We don’t do “best of” lists.
But some places are the cream of the cream. The places we’d feel good sending anyone, anytime. The places that represent what we believe nightlife - and New York - can be.
We’re calling this The Juiciest: the highest selection. Our top choices for connection. The places that set the standard.
Dead Letter No. 9 is on The Juiciest list.
Not because it’s the most famous. Not because it has the best cocktails. But because it solves the one problem every other club ignores: it’s hard to actually talk with anyone.
They built rooms for that. Then they built a dance floor for what comes after.
Save it. Share it. Go.
Create your Juicy profile, earn Juice, and become part of the movement.
May all be juicy.
🍊 - Fedor
Juicy NYC is a map curated by artists and a community for connection-worthy experiences. We host IRL adventures, earn Juice Karma together, and create meaningful co-experiences across the city. 🍊
Explore the Juicy NYC map at juicy-nyc.com